Let’s talk about “NEW” technology..
Most have never even heard of a QR TAG or QR Code, but it is growing at staggering rates and my guess is this is the next Twitter.
The QR-Ad, a new way of banner advertising
The QR-Ad is a new way of banner advertising, that addresses at the same time a web and a mobile audience. The results of our research show a significant increase of engagement.
The QR-Ad uses the banner format in two ways
a) as a normal banner to click, to go to a web destination page
b) as a support for a QR Code which can be scanned with a mobile phone equipped with a QR Code scanner.
It is really pretty straight forward, you can convert any url into an image which is then scanned by a smartphone. That smartphone will have to install the QR reader (just search applications for QR Reader). Now you will notice new QR tags everywhere, magazine ads, bus stops, tv, web and so on. You simply hold your phone up to the image, it reads the code and transfers you to the url, text or phone message…
Let’s show you how it is done, I created this one by going to http://qrcode.kaywa.com/ and typed in the address of my website.
If you scan it with your smart phone it will take you to my website. I could also do one for my phone number or text message etc…
This is a great way to interact wtih consumers, tell them more, direct them to a point of sale online, etc…
Learn more by vising the links below. Let us know how you use QR Codes, or let us help you find a way to incorporate them into your advertising.