by Nancy Ruspil, MGC
Demographics. Lifestyle. Buying behaviors. Sure, you need to understand those things as you create your marketing plans – but no, that’s not everything you need. Not even close.
Go where your customers go. Are they online? On a phone? On a couch with the remote? Wherever they are, find them – and engage them. Ask for their ideas. Invite criticism and suggestions. Then listen hard to what they say and show that you’re listening by acting accordingly. How can you improve your product or service to meet customer needs? Isn’t that the point of all your work? You offer something customers need or want and that’s why they pay you.
It’s 2009. Unless your marketing is a two-way conversation, you lose before you even start the race. Cause and effect. Simple, right? Not if you’re not listening.
Are you?
This video makes the point – and makes us laugh.
