Archive for June, 2010

Great SM case studies – Talk about inspiration

Feeling stuck, not sure how you can use Social media for your business? Check out these great case studies that show their success in using Social media to boost sales, traffic and fans.

5 Small Business Social Media Success Stories

A salon, bookstore, personal coach, bakery and a retail shop share their SM strategy and success stories. Great inspiration.

26 Social Media Marketing Examples In DepthLisa Braziel is writing a series of posts taking an in depth look at 26 of Peter Kim’s social media marketing examples including Animal Planet, Clorox, Exxon Mobil, Delmonte Foods, and Best Western.

Non-profits that Tweet

From Beth Kanter: Great roundup that includes list and examples of non-profits on twitter. Includes links to several different aggregated listings of non-profit Twitter pages. Includes link to Mashable’s rundown of 26 Charities and Non-profits Who Tweet.

3 Social Media Lessons From the Restaurant World

GovTwit Directory

Drectory of government agencies using Twitter with the goal of including all facets of government on Twitter: state and local, federal, contractors, reporters, academics, judicial branch and more. The list will be a living list and will be kept updated via BearingPoint’s own research, as well as submissions from site readers.

Terrific set of case studies of social media in federal, state and local governments. The Collaboration Project is an independent forum of leaders committed to leveraging web 2.0 and the benefits of collaborative technology to solve government’s complex problems.

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Ad Age Picks YouTube’s Best Ads (or At Least 20 of Them)

“No more are TV ads simply foisted on the public. Increasingly, brands and agencies are focusing less on what is being skipped on TV and more on creating ads people really want to watch. YouTube is a daily referendum on the world’s video, and increasingly ads are part of that mix. Not only do ads build TV-sized audiences on YouTube, these are audiences that actively seek out the content, giving brands incredible engagement with consumers.”

http://adage.com/digital/article?article_id=143149

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