by Nattana Johnson, MGC
Marketing has gotten a bad rap, as has media. While these concepts themselves aren’t bad, neither are all of us who work hard to promote things we believe in. The problem is, it only takes a few “LOUD TALKERS” and bam – we all get a bad name. Don’t lump us in with devious attorneys just yet.
From the consumer side, how many of us feel like we have been duped into buying something, to find out later that it’s all garbage. I just discovered my favorite sweetener is basically poison. And trust me, I have done my due diligence. I know not to use fructose, not to use “fake” sweeteners that come in fun, colorful packets at the restaurant, and I think I am doing a good job by buying agave. Yup, it comes from the same plant as tequila – that has to be good, right? All natural, from cactus, right? WRONG. But the marketers sure did their job. They made agave look like the next best thing to whole grain. Now I find out that it’s poison, with nothing to regulate it. How does this happen? Who can we trust? It makes me mad as hell from a consumer standpoint, but it makes me even more angry from a marketer’s standpoint. It tarnishes everything we do, waters the messages down. Why believe us when we say that our clients have the best product on the market? How do you know if I’m telling the truth? I guess if you know me you do, but as a good marketer I hope to reach a lot more people than just those who know me.
I’ll get off my soapbox now, but shame on marketers who do us all injustice by promoting lies.
More about the evils of AGAVE – http://bit.ly/93Qq3I
