Archive for January, 2010

Passionate business

by Nancy Ruspil, MGC

A good friend just celebrated the 15th anniversary of her business. Ever since she was a little girl, she knew she wanted to run her own business. Now she manages a successful firm that does fundraising and strategic planning for nonprofits. Fifteen years ago, she had no idea if such a business could survive, let alone grow. All she knew was that this kind of work was deeply important to her and worth every effort she could give it. Today her company is thriving, and she’s constantly grateful for its success.

Easier said than done, you might think. Not all of us are able to craft a viable business around our passions, or to find a job that involves our biggest interests. But if you pay attention to the things that light up your mind and your soul, you’ll gravitate toward work that keeps those sparks alive. Whether it brings you great money – or just enough – is beside the point. The point is that you will know your success by how you feel. Does your work intrigue you? Does it feel worthwhile? Are you happy when you’re working?

Howard Thurman said it well:  “Don’t ask yourself what the world needs. Ask yourself what makes you come alive and then go do that. Because what the world needs is more people who have come alive.”


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Your skills are showing

by Nancy Ruspil, MGC

A road I often drive takes me past countless businesses and building signs. One sign in particular stands out in my mind because it is so ironic. I won’t name the company, but their business is related to home design. Amazingly, their logo looks completely uncreative and unprofessional. There it is, enlarged and prominently attached to the outside of their building – you can’t miss it. The sad thing is, if I were looking for help with home design, I’d be sure NOT to go there.  I’d be afraid that my home would end up looking like their sign. This may be a business full of talented, wonderful people, but that one bad impression keeps me from walking in their door.

Things like this matter. A lot. People notice the way your sign looks. The way your staff answers the phone. The way your website feels. The way you converse with people on Twitter or Facebook. People often decide to do business with you – or not – depending on these kinds of impressions.

It all matters to customers. Does it matter to you?


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Social media transforms resort marketing

Colorado’s Vail Resorts makes a dramatic shift from print to social media. Fascinating. Hear it from their CEO, Rob Katz:  Vail Resorts Going Social

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