If you haven’t taken green business practices seriously yet, it’s time. Today’s consumers don’t just hope that your business is environmentally responsible – they expect it. You’re wise to pay attention to this when planning your marketing efforts.
Here are a few feasible ways to integrate green marketing approaches:
- Do business with local suppliers.
- Look for suppliers that use solar energy.
- Choose a printer that uses local paper sources.
- Ask for environmentally friendly inks.
- Reformat your marketing pieces to use less paper.
- Tighten up your mailing lists.
- Increase the percentage of recycled paper in your mailings.
- Plan virtual meetings instead of traveling.
- Use your website as a green marketing tool and a way to keep customers updated about your sustainable business practices. Share links on your site that will encourage customers to join you in environmentally friendly efforts.
Along the way, be sure to communicate with the public about how your company is walking the green walk. Good business is green business.
posted by MGC
