by Nancy Ruspil, MGC
Hopefully, customers will have lots of GOOD things to say about your products or services. But if the feedback ever sours, the social media world has made it more critical for businesses to respond immediately to negative PR. Bad news travels at light speed. Are you prepared? Do you monitor what is being said about your company? And do you have connections set up so you can respond quickly?
This video shows the power of today’s customer – and the need for businesses to be ready for anything: